CollectID Evolves Into ZATAP
In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September as the company's new app and consumer-facing brand. This shift in strategy to fully transition into ZATAP to support both consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. Today, we aim to create a brand that delights customers and is a reflection of our unique approach to creating physical products. This journey has been possible because of our dedicated team and our partners We are eager to see the positive impact ZATAP can have on businesses and end-users."
Businesses Just One Tap Away From Your Customers
The company's B2B operations continued under the collectID name, following the announcement of ZATAP at the end of September, these operations will transition to operate under ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to create a unique platform for brands to interact with their customers in a way they have never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating more powerful bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital and is paving the way for a future in which the products don't just validate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP provides consumers with a revolutionary experience. The app allows users to not only authenticate the products they purchase but also to immerse themselves in the stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP connects the physical and digital worlds, providing customers with an immersive experience where customers are able to access special content, deals and rewards and use their services in the physical dimension (i.e. gaming on video).
The Authentication System: The application boasts a cutting-edge authentication system that is based on ZATAP's exclusive technology. This system, made up of secure NFC tags as well as blockchain, provides the best security level available on the market that allows users to check whether they're buying genuine goods without hesitation.
Ticketing: Products may be used to obtain tickets for entry into venues and other special events, making use of the potential of a product for exclusive access.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to delight customers by bringing physical products into the digital realm and delivering a truly immersive physical experience for consumers and fans. ZATAP has offices in Switzerland as well as New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.