CollectID Evolves Into ZATAP
In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was first introduced in September as the company's new app and brand for consumers. This shift in strategy to fully change to ZATAP to support both business and consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy for users with seamless connectivity between the digital and physical realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. The company's goal is to build a brand that is a source of joy for users and matches our creative approach to developing "phygital" products. This is achieved thanks to our committed team and partners and we're eager to see the positive impact ZATAP can have on both businesses and end-users."
Businesses one tap away from Your Customers
While the company's B2B operations continued to operate under the collectID name, following the announcement of ZATAP at the end of September, these operations are now set to change to operate within the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to engage with their consumers like never before. The technology ensures product authenticity and makes every product an engaging storyteller, creating stronger bonds with customers.
The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is set to establish the standard for phygital products in the market, shaping a future where the products don't just validate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP provides consumers with an innovative experience. The application enables them to not only authenticate the products they purchase but also to immerse themselves in the unique stories and experiences each product provides.
Features of Owning a ZATAP Product:
Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, providing customers with an immersive experience in which customers are able to access special content, deals, and rewards, and also use their products in a digital dimension (i.e. video games).
Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's own proprietary technology. The system, which is made up of encrypted NFC tags and blockchain guarantees the highest security level available that is available that allows users to check whether they're buying genuine merchandise without hesitation.
Ticketing: Products may be used to obtain tickets for entry into venues and other special events, making use of the power of a ticket to gain access only.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their aim is to create a positive experience for people by bringing physical products into the digital world and delivering a truly immersive physical experience for consumers and fans. ZATAP has the offices of Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, wikimapia.org Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.