CollectID Evolves Into ZATAP
In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP that was first introduced in September as a brand new app and consumer-facing brand. This shift in strategy to fully change to ZATAP in both business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something much more substantial. We are now working to build a brand that delights users and matches our creative approach to developing physical products. This has been made achieved thanks to our committed team and partners We are looking forward to seeing the positive effects ZATAP will have on both the business and the end-users."
Businesses: One Tap Away from Your Customers
While the company's B2B operations continued under the collectID name, following the announcement of ZATAP at the end of September, these operations are now set to change to operate within ZATAP Business. ZATAP Business brand. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their consumers like never before. The technology ensures product authenticity and turns every product into an intriguing storyteller, thereby creating stronger bonds with consumers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is poised to set the benchmark for phygital industry creating a future where products are not just authentic but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP gives consumers a revolutionary experience. The application enables them to not just authenticate their products but also to immerse themselves in the unique stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP connects physical and digital worlds by providing users with an immersive experience where customers are able to access unique content and offers, and rewards, and also use their services in the virtual dimension (i.e. videos games).
The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's proprietary technology. This system, made up of secure NFC tags as well as blockchain, provides the best security available in the marketplace that allows users to check whether they're buying genuine merchandise with confidence.
Ticketing: Products may be used as tickets for entry into venues and other special events, making use of the power of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to delight customers by bringing physical products into the digital realm providing a full-immersive physical experience for fans and ezproxy.cityu.edu.hk consumers. With headquarters in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.