CollectID Evolves Into ZATAP
In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September as the company's new app and brand for consumers. This strategic shift to fully change to ZATAP for both its business and consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to users through seamless connectivity between the physical and digital realms.
David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something more profound. We are now working to build a brand that brings joy to customers and is a reflection of our unique approach to creating 'phygital' products. This has been made achieved thanks to our committed team and partners We are eager to see the positive impact ZATAP has on both the business and the end-users."
Businesses Just One Tap Away From Your Customers
While the ZATAP's B2B operations continued to operate under the collectID name, following the announcement of ZATAP at the end of September, these operations will be operating as part of the ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and turns every product into a compelling storyteller, forging stronger bonds with customers.
The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution
ZATAP is poised to set the benchmark for phygital industry, shaping a future where products are not just authentic but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers an experience that is revolutionary. The app allows users to not only authenticate their products but also get absorbed in the distinct stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP connects the digital and physical worlds, providing customers with an immersive experience in which customers can unlock special content, deals, as well as rewards and utilize their products in the digital dimension (i.e. gaming on video).
The Authentication System: The application has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. The system, which is powered by a combination with encrypted NFC tags, https://ccm.net/profile/user/senseant5 and Blockchain ensures the highest security level available in the marketplace and allows users to confirm that they are authentic goods with confidence.
Ticketing: Products may be used to obtain tickets to events and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to create a positive experience for people by connecting physical products with the digital dimension providing a full-immersive physical experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.