CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transformation into ZATAP that was first introduced in September as a brand new app and consumer-facing brand. This strategic shift to fully transition into ZATAP in both business and consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless connectivity between digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something more profound. Today, we aim to build a brand that delights consumers and resonates with our creative approach to developing "phygital" products. This is possible because of our dedicated team and partners We are eager to see the positive impact ZATAP can have on the business and the end-users."



Businesses: One Tap Away from Your Customers



While the business's B2B operations continued to operate under the collectID name following the announcement of ZATAP at the end of September, these operations will transition to operate as part of the ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to engage with their consumers like never before. The technology assures authenticity of the product and makes every product a compelling storyteller, forging stronger bonds with customers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which the products don't just validate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers an innovative experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the distinct stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP is a bridge between the physical and digital worlds, offering users an immersive experience, where users have access to unique content and offers, as well as rewards and utilize their services in the digital dimension (i.e. gaming on video).




Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's proprietary technology. This system, made up with encrypted NFC tags as well as blockchain, provides the best level of security that is available that allows users to check the authenticity of their goods with complete confidence.




Tickets: These products can be used as tickets to events and other special events, making use of the power of a ticket for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to delight customers by bringing physical products into the digital dimension, creating an immersive phygital experience for fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.