CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was first announced in September as the company's new app and brand for consumers. The strategic decision to completely move to ZATAP to support both business and end-consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something much more substantial. We are now working to build a brand which is a source of joy for users and matches our innovative approach to creating "phygital" products. This journey has been possible because of our dedicated team and our partners and we're excited to witness the positive impact ZATAP will have on the business and the end-users."



Businesses Just One Tap Away From Your Customers



While the company's B2B operations continued to operate under the collectID name, https://www.easyfie.com/bedmeal7 following the announcement of ZATAP at the end of September, these operations will transition to operate within the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform that allows brands to connect with their customers like never before. The technology ensures product authenticity and turns every product into an engaging storyteller, creating stronger bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP gives consumers an experience that is revolutionary. ZATAP allows them to not just authenticate their products but also immerse themselves in the stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP connects the digital and physical worlds, providing customers with an immersive experience in which customers have access to exclusive content, offers as well as rewards and utilize their products in the virtual dimension (i.e. video games).




Authentication System: The app offers a revolutionary authentication system, leveraging ZATAP's own proprietary technology. The system, which is made up of secure NFC tags as well as blockchain ensures the highest security level available in the marketplace, allowing users to verify that they are authentic goods with complete confidence.




Tickets: These products can be used as tickets for entry into venues or special events, using the power of a ticket for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to create a positive experience for people by connecting physical goods with the digital world and delivering a truly immersive physical experience for consumers and fans. With offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.