CollectID Transforms Into ZATAP
In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP it was first launched in September as the company's new app and consumer-facing brand. The strategic decision to completely transition into ZATAP in both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to users through seamless connectivity between the digital and physical realms.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something far more significant. Today, we aim to build a brand which delights consumers and resonates with our innovative approach to creating physical products. This has been made achieved thanks to our committed team and partners, and we are looking forward to seeing the positive impact ZATAP can have on businesses and end-users."
Businesses one tap away from Your Customers
While the company's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they will now transition to operate within the ZATAP Business brand. This transition reinforces ZATAP's commitment to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and makes every product an intriguing storyteller, thereby creating stronger bonds with consumers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution
ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP offers consumers an innovative experience. The app allows users to not just authenticate their products but also immerse themselves in the unique stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical: ZATAP bridges the gap between physical and digital worlds by providing users with an immersive experience in which customers can unlock unique content and offers and rewards and use their products in the physical dimension (i.e. video games).
Authentication System: The app has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. The system, which is built on a combination of encrypted NFC tags as well as blockchain, provides the best security level available that is available and allows users to confirm that they are authentic merchandise with confidence.
Tickets: The products can be used as an entry ticket to venues and special events, leveraging the power of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to make people happy by connecting physical products with the digital dimension, creating an immersive phygital experience for fans and consumers. ZATAP has the offices of Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, https://www.metooo.io/u/65bbaeaed79c9f28e30cae23 Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.