CollectID Transforms Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transition into ZATAP that was first launched in September as a brand new app and consumer-facing brand. The strategic decision to completely move to ZATAP in both business and consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to its users by enabling seamless connectivity between the digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something much more substantial. The company's goal is to create a brand that brings joy to users and matches our creative approach to developing "phygital" products. This has been made possible because of our dedicated team and partners and we're looking forward to seeing the positive impact ZATAP has on both businesses and end-users."



Businesses: One Tap Away from Your Customers



The business's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will now transition to operate as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their consumers like never before. The technology ensures product authenticity and makes every product an engaging storyteller, creating stronger bonds with customers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market, shaping a future where the products don't just validate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers an innovative experience. The app allows users to not only authenticate their products but also to immerse themselves in the distinct stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the physical and digital worlds, providing customers with an immersive experience in which customers have access to special content, deals, and rewards and use their products in the virtual dimension (i.e. gaming on video).




Authentication System: The app offers a revolutionary authentication system, leveraging ZATAP's proprietary technology. The system, which is powered by a combination of secure NFC tags as well as blockchain guarantees the highest security level available in the marketplace that allows users to check that they are authentic merchandise with confidence.




Ticketing: Products may be used as an entry ticket to venues and other special events, making use of the power of a ticket for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to make people happy by connecting physical products with the digital world providing a full-immersive physical experience for fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.