CollectID Transforms Into ZATAP
In a bold, transformative move, leading "phygital" platform collectID officially announces its transition into ZATAP that was first launched in September as the company's new app and consumer-facing brand. This strategic shift to fully move to ZATAP for both its consumer and business operations reflects the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy to its users by enabling seamless connectivity between digital and physical realms.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something far more significant. We are now working to create a brand that brings joy to consumers and resonates with our innovative approach to creating "phygital" products. This has been made achieved thanks to our committed team and partners and we're excited to witness the positive impact ZATAP has on businesses and end-users."
Businesses one tap away from Your Customers
The ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will now change to operate within ZATAP Business. ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform that allows brands to connect with their consumers like never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating stronger bonds with customers.
The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production and Marketing Execution
ZATAP is poised to set the industry standard for phygital, shaping a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers are just one tap away from the ZATAP Experience
ZATAP gives consumers an experience that is revolutionary. The app allows users to not just authenticate their products but also immerse themselves in the distinct stories and experiences that each product provides.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP bridges the gap between physical and digital worlds by providing users with an immersive experience, where users can unlock exclusive content, offers and rewards and use their products in the physical dimension (i.e. videos games).
The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP's proprietary technology. This system, built on a combination of encrypted NFC tags and blockchain, guarantees the highest level of security on the market and allows users to confirm whether they're buying genuine goods with complete confidence.
Tickets: The products can be used to obtain tickets for entry into venues and other special events, making use of the potential of a product to gain access only.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to create a positive experience for people by bringing physical products into the digital realm, creating an immersive phygital experience for https://www.fundable.com/nedergaard-timm both fans and consumers. With the offices of Switzerland as well as New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.