CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was first launched in September as a brand new app and brand for consumers. This shift in strategy to fully change to ZATAP to support both business and end-consumer operations underscores the company's commitment to changing the way consumers interact with brands landscape and bringing unparalleled joy to its users by enabling seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development in a statement that reads, "From our inception in 2018, to authenticate physical goods within the digital world, collectID has grown into something much more substantial. We are now working to build a brand which brings joy to customers and is a reflection of our innovative approach to creating "phygital" products. This has been made achieved thanks to our committed team and our partners We are looking forward to seeing the positive effects ZATAP will have on both the business and the end-users."



Businesses Just One Tap Away From Your Customers



The ZATAP's B2B operations continued under the collectID name following the announcement of ZATAP in September, they will transition to operate as part of the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to engage with their customers like never before. The technology assures authenticity of the product and transforms every product into a compelling storyteller, forging stronger bonds with consumers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and vuf.minagricultura.gov.co User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital, shaping a future where the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers a revolutionary experience. ZATAP allows them to not just authenticate their products but also immerse themselves in the distinct stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP bridges the gap between the digital and physical worlds, offering users an immersive experience, where users are able to access exclusive content, offers, as well as rewards and utilize their products in a physical dimension (i.e. videos games).




The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, powered by a combination of encrypted NFC tags and blockchain ensures the highest level of security on the market and allows users to confirm whether they're buying genuine goods with complete confidence.




Tickets: These products can be used as tickets to events or special events, using the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to delight customers by bringing physical products into the digital dimension, creating an immersive phygital experience for fans and consumers. With offices in Switzerland as well as New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.