CollectID Evolves Into ZATAP

In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP, which was first introduced in September of this year as the company's brand-new app and consumer-facing brand. This strategic shift to fully move to ZATAP in both consumer and business operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. Today, we aim to build a brand which is a source of joy for users and matches our unique approach to creating 'phygital' products. This is possible thanks to our dedicated team and partners, and we are looking forward to seeing the positive effects ZATAP can have on users and businesses."



Businesses Just One Tap Away From Your Customers



While the company's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they will now be operating as part of the ZATAP Business brand. This shift demonstrates ZATAP's determination to provide a unique platform for brands to interact with their customers like never before. The technology assures authenticity of the product and transforms every product into an engaging storyteller, creating more powerful bonds with customers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is poised to set the benchmark for phygital industry and is paving the way for a future in which products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP gives consumers an innovative experience. The application enables them to not only authenticate the products they purchase but also immerse themselves in the distinct stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between the digital and physical worlds, providing customers with an immersive experience where customers can unlock unique content and offers and rewards, and also use their products in a physical dimension (i.e. video games).




Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. This system, powered by a combination of secure NFC tags and blockchain, provides the best level of security on the market and allows users to confirm that they are authentic merchandise without hesitation.




Tickets: These products can be used to obtain an entry ticket to venues and other special events, making use of the power of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to delight customers by connecting physical products with the digital world and delivering a truly immersive physical experience for consumers and fans. With headquarters in Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.