CollectID Transforms Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was first announced in September as a brand new app and brand for consumers. This shift in strategy to fully transition into ZATAP in both business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy for users with seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something much more substantial. We are now working to create a brand that is a source of joy for consumers and resonates with our innovative approach to creating physical products. This journey has been possible thanks to our dedicated team and our partners We are looking forward to seeing the positive impact ZATAP has on both users and businesses."



Businesses one tap away from Your Customers



While the business's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they are now set to change to operate as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their consumers like never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, forging stronger bonds with consumers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which products are not just authentic but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. ZATAP allows them to not only authenticate the products they purchase but also to immerse themselves in the stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, offering users an immersive experience in which customers are able to access special content, deals and rewards and use their products in the virtual dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's exclusive technology. This system, made up of secure NFC tags, and xn--80agpaebffqikmu.xn--p1ai Blockchain guarantees the highest level of security in the marketplace and allows users to confirm that they are authentic merchandise with confidence.




Tickets: The products can be used to obtain an entry ticket to venues and special events, leveraging the power of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to create a positive experience for people by bringing physical products into the digital world and delivering a truly immersive physical experience for consumers and fans. With headquarters in Switzerland as well as New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.