CollectID Transforms Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first announced in September of this year as the company's brand-new app and consumer-facing brand. This shift in strategy to fully move to ZATAP for both its consumer and business operations reflects the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. Today, we aim to build a brand that is a source of joy for users and matches our creative approach to developing "phygital" products. This is achieved thanks to our committed team and our partners We are excited to witness the positive effects ZATAP has on both businesses and end-users."



Businesses: One Tap Away from Your Customers



The ZATAP's B2B operations continued under the collectID name, following the announcement of ZATAP at the end of September, these operations will now be operating within ZATAP Business. ZATAP Business brand. This transition reinforces ZATAP's commitment to provide a unique platform for brands to interact with their customers like never before. This technology guarantees authenticity of products and transforms every product into an intriguing storyteller, thereby creating stronger bonds with customers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where products are not just authentic but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. ZATAP allows them to not just authenticate their products but also immerse themselves in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between the digital and https://www.demilked.com/author/syriahat2/ physical worlds, offering users an immersive experience where customers are able to access unique content and offers, as well as rewards and utilize their products in a digital dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication system, leveraging ZATAP's proprietary technology. This system, powered by a combination of encrypted NFC tags, and Blockchain, provides the best security level available in the marketplace that allows users to check that they are authentic merchandise with confidence.




Tickets: The products can be used to get tickets for entry into venues or special events, using the potential of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their aim is to make people happy by connecting physical products with the digital world providing a full-immersive physical experience for consumers and fans. ZATAP has headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.